Going digital will boost SMEs’ growth: Survey


Mr Mervyn Koh, UOB’s Singapore country head of business banking, said many SMEs may not realise that innovation does not necessarily mean a major overhaul.

“There needs to be a mindset change to see that innovation also occurs when businesses change the way they do things,” he said.

“This includes looking at how they can simplify existing processes through cost-effective business solutions that are readily available in the market. To future-proof their business, SME owners must explore how they can invest in and integrate technology in their business today to ensure that they keep up with the pace of digital change.”

Mr James Quan, founder of high-end stationery firm Bynd Artisan, said the firm used to rely on brick-and-mortar stores, but is now focusing on building a strong e-commerce platform. It recently began using Xero, a digital accounting solution offered by UOB, to sync transactions made from its bank accounts.

He said: “This allows us to gather real-time information and also auto-reconcile our accounts with the bank, which helps us to greatly improve our productivity and enables us to focus on other core functions.”

(Article extracted from: http://www.straitstimes.com/business/going-digital-will-boost-smes-growth-survey)


The One-Stop Solution to Generate Leads for Your Business

From digital marketing to search engine optimisation (SEO), there are a plethora of methods and strategies to go about generating leads for your business. However, with these technical jargons that so often prematurely dissuade business owners from delving into this area of complex marketing. There is one provider that is striving to simplify these complexities. 

Boasting the world’s simplest software that encompasses lead generation CRM, automated digital marketing, and e-commerce with automated SEO, business owners can look forward to streamlining their lead generation efforts using a one-stop software that is SmartCommerce. 

With SmartCommerce, business owners no longer have to go through the learning curves of familiarising themselves with these digital marketing maze. Instead, they would effortlessly employ them through the click of a button on SmartCommerce’s straightforward software. 

The single most important growth matrix is sales. SmartCommerce lead generation CRM crawls the entire internet to produce a list of prospect customer contacts, emails and profiles based on your search criteria. This crown jewel software helps you generate targeted sales leads and prospect customers that catapult your business 10 steps ahead of the competition.

Tailored to the needs of businesses, SmartCommerce gives you the freedom of deciding which strategy to employ – be it lead generation, automated digital marketing, or e-commerce with automated SEO – and you would be able to sit back, relax, and allow the software to do the work. As intuitive as it is simple, it already has a wide portfolio of satisfied customers that have benefited from its solutions. 

Adding to the above goodness is the newly launched Mobile Membership Rewards software. This software helps retailers convert passers-by into prospect customers. Have the prospect customer to scan the QR code to launch a mobile survey in exchange for a reward. And presto! You have just captured a new customer profile. This innovation redefines retail sales mythologies.

“SmartCommerce offers a fast and simple way to launch online businesses integrated with Loyalty Rewards, CRM and Inventory Manager”, according to Ms. Lilian, owner of Wrapertoire Corporate Gift.

Sharing the same accolade is serial investor, Eddie Chow, who has commended that “SmartCommerce is a quick start to help SME embark on e-commerce, digital marketing, CRM and loyalty rewards.”

As it is specifically targeted at providing small and medium-sized enterprises (SMEs) with such solutions, they are a pre-qualified Integrated Solution Provider (ISP) under the Spring Innovation Credit Voucher (ICV) programme. Through this, eligible business owners would be able to benefit from the programme, such as funding support from Spring Singapore. 

For more information, kindly visit http://smartcommerce.asia or email manager@apps-authority.com.

This seminar is good for business owners, retailers and marketing professionals. Contact manager@apps-authority.com or +65 6549 7358.